Nestlé Expands Aero Portfolio with New Caramel Bubbles Sharing Format

Nestlé Confectionery has announced the expansion of its Aero brand in the UK and Ireland with the launch of Aero Caramel flavour bubbles. The new SKU is rolling out to retailers this week, strategically adding a high-demand flavour profile to the brand's sharing bag proposition.

The launch combines the Aero brand's signature aerated texture with a caramel flavour profile—consistently one of the top-performing categories in UK confectionery. The product features smooth caramel flavour bubbles encased in a milk chocolate and caramel flavour shell.

Targeting the 'Sharing' Occasion

The release is positioned to capitalise on the "sharing" consumption occasion, a key driver of volume growth in the confectionery aisle. By expanding the Aero Bubbles range, which already includes the core Peppermint variant, Nestlé is aiming to drive incremental value by offering a sweeter alternative to the mint incumbent.

Rachel Beaufoy, Marketing Manager for Nestlé Confectionery, commented:

“We’re so pleased to be expanding our much-loved Aero Bubbles range with a flavour we know Aero fans adore. Aero Caramel flavour bubbles bring together our signature bubbly texture with a smooth caramel flavour... offering a bubbly smooth treat that’s perfect for sharing.”

Manufacturing and Supply Chain

The new product reinforces Nestlé’s commitment to UK manufacturing. Like the wider portfolio, the new Caramel flavour bubbles are produced at the company's historic York factory, where the brand has been manufactured since 1935.

From a sourcing perspective, the launch aligns with Nestlé’s responsible sourcing protocols:

Dairy: Made with milk sourced from First Milk farmers in southwest Scotland.
Cocoa: Utilises Rainforest Alliance Certified cocoa.

Commercial Availability

Aero Caramel flavour bubbles are available immediately in stores nationwide, sitting alongside the existing Aero Bubbles Peppermint and the broader Aero bar portfolio.