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Snacking
Analysis
World's Top 15 Snack Brands 2026
Analysing the top 15 heavyweights dominating the snack aisle. Exploring sales volume, market share dominance, recent innovations, and the projected landscape for 2026. As of 2025, the global snacking market size reached a valuation of USD 1.2 trillion, with definitive projections forecasting an expansion to USD 1.3 trillion by 2026.
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JOYRIDE Better-for-you Candy Launches Three New Products at Target
Featuring three new product lines: Fruit Chews, Fruity Zips, and Sour Zips. The brand is leveraging a 50% sugar reduction and prebiotic fibre integration to challenge legacy incumbents. The launch is supported by "Project Squircle," a social-first creative campaign led by Chief Creative Officer Ryan Trahan to drive high-velocity consumer engagement.

Quaker Scales Functional Portfolio with Protein Rice Crisps
Quaker is expanding its footprint in the functional snacking sector with the launch of Quaker Protein Rice Crisps. Delivering 6g of protein per serving through a blend of popped rice and pea protein, the launch aligns with PepsiCo's broader mission to modernise its portfolio by integrating functional ingredients into established, high-velocity snack formats.

Ferrara Candy Company Announces $675 Million Investment in South Carolina
Ferrara Candy Company is significantly expanding its North American manufacturing capabilities with a $675 million investment in Orangeburg County, South Carolina. The project, which includes a 750,000-square-foot facility, is projected to create 1,000 jobs over the next decade, positioning the Ferrero-affiliated company for long-term global leadership in the sugar confectionery sector.

Firehook Crackers Scales Portfolio with New Avocado Oil and Chive Innovation
By utilising nutrient-rich avocado oil and organic ingredients, the brand is strengthening its leadership in the "better-for-you" (BFY) category, targeting the intersection of high-flavour innovation and clean-label transparency.

Meiji Launches Limited Edition Strawberry Fruit Chocolate in Japan
Meiji has expanded its Japanese confectionery portfolio with the limited-edition launch of 'Nomitsu Ka Tsubutsubu Ichigo', a two-layer chocolate formulated with 100% strawberry fruit, equivalent to target seasonal summer snacking demand.


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