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1664 and Robert Pattinson Global Cultural Research Report
1664 and Robert Pattinson Launch Premium Campaign Exploring Cultural Taste Trends. Premium beer brand 1664 has partnered with actor Robert Pattinson and director Brady Corbet to launch a global campaign and research paper titled A Question of Good Taste, exploring the intersection of identity and consumer preference.
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Conagra Brands Appoints John Brase as CEO
Conagra Brands has appointed industry veteran John Brase as its next President and CEO, effective June 1, 2026. Brase, who brings deep expertise from The J.M. Smucker Co. and Procter & Gamble, succeeds Sean Connolly following a decade-long transformation of the company into a pure-play food leader.

Kylie Jenner’s Sprinter Expands into Functional Wellness with k2o Launch
Kylie Jenner’s Sprinter brand has announced its first major category extension with the launch of "k2o by Sprinter," a functional hydration line featuring "Advanced Skin Hydration Mix" drink sticks formulated with Verisol® Bioactive Collagen, hyaluronic acid, and electrolytes to capture the high-growth intersection of wellness and beauty.

Brand Licensing Europe Opens Speaker Applications for 2026 Event
Brand Licensing Europe (BLE), in partnership with License Global, has announced its "call for speakers" for the event’s 2026 edition, seeking expert insights across five key pillars: Sports, Fashion, Food and Beverage, Retail, and Trend and Future, to drive the 2026 program.
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Diageo Names John O’Keeffe as CEO and President for North America
Diageo has appointed 20-year veteran John O’Keeffe as CEO and President of its North America business, effective April 2026, leveraging his extensive experience in Asia-Pacific and Africa to drive growth in the company's largest market.

McDonald's Türkiye Launches Road Safety Message for McCafe Campaign
McDonald's Türkiye has launched the 'Drink & Drive' campaign, a creative reinterpretation of the "Don't Drink and Drive" warning that positions McCafe around driver alertness and transforms the Golden Arches into road safety symbols.





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