Packaging
January 13, 2026
HEINZ Redesigns the Fry Box with Global Debut of 'The HEINZ Dipper'
Starting today, the packaging solution is debuting at participating restaurants and sports stadiums across eleven countries, marking the brand's most widespread global activation to date.
January 12, 2026
Pop & Bottle Launches 'Wickedly Good' Limited-Edition Line to Celebrate Wicked Streaming Release
The launch combines the brand's "clean label" positioning with the theatrical flair of the franchise, encouraging consumers to host streaming parties and craft mocktails using the new SKUs.
January 11, 2026
AB InBev Reclaims Full Ownership of US Metal Container Plants in $3bn Buyback
The transaction, valued at approximately $3 billion, sees the brewing giant buy out a consortium of institutional investors led by Apollo Global Management.
January 5, 2026
C.H. Guenther Unveils Modern Rebrand for Sun-Bird Portfolio Ahead of Lunar New Year
C.H. Guenther & Son has announced a comprehensive packaging refresh for its Sun-Bird® brand, the established line of Asian-inspired seasoning and soup mixes.
January 2, 2026
Pepsi and 7UP Partner with Disney for 'Zootopia 2' Zero Sugar Campaign in China
Pepsi and 7UP have announced a major strategic collaboration with Disney to support the release of Zootopia 2, launching a high-profile marketing campaign under the banner "Zero Sugar for City-Wide Craze."
December 28, 2025
McDonald's and Crayola Launch Global 'Planet McDonald's' Happy Meal Experience
The partnership marks the first time the two brands have collaborated on this scale, rolling out a space-themed campaign titled "Planet McDonald's."
December 23, 2025
Metsä Spring Debuts 'Muoto' Wood Fibre Punnets to Replace Plastic in Fresh Produce Aisle
Metsä Group’s innovation arm, Metsä Spring, has unveiled a strategic sustainable packaging solution for the fresh produce sector, introducing a new series of wood fibre punnets.
December 19, 2025
SACMI Secures Majority Stake in French Packaging Group Emballage Technologies
Italian industrial machinery giant SACMI has officially acquired a majority share in French packaging conglomerate Groupe Emballage Technologies, which comprises the operational entities Etpack, Sermatec, and Pactisoud.
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