The latest food and beverage industry news and trend analysis

Aldi UK has expanded its protein-focused range with the launch of new Kri Kri High Protein Ice Cream tubs, available in two indulgent flavours: Chocolate Hype and Peanut Butter Load.

Kellogg’s has launched Oaties, a new high-fibre breakfast cereal designed to cater to health-conscious consumers and family breakfast occasions. The product will roll out across major UK supermarkets from January 2025.

Cheerios Protein, a new cereal designed to meet rising consumer demand for convenient, protein-forward options. Each serving provides 8 grams of protein, maintaining the classic Cheerios shape while delivering a more nutritious start to the day.

Red Bull has unveiled Red Bull Zero, a zero-sugar, zero-calorie version of its flagship Red Bull Original energy drink, designed to deliver the same flavour and functionality as the classic variant.

Set to arrive on grocery shelves nationwide this October, the collection features six festive flavors — Candy Cane, English Toffee, Salted Caramel, Hot Cocoa, Gingerbread Spice, and White Frosting. 

Myprotein has launched a new range of high-protein lunch pots, marking the brand’s latest move into the convenient, on-the-go meal segment. The range is now available exclusively in Tesco stores across Ireland.

Iceland Foods has introduced two age-restricted ready meals featuring Pepper X, the Guinness World Records-recognised hottest chilli in the world. The launch positions Iceland as the first UK supermarket to impose an 18+ restriction on ready meals.

Unilever is expanding its ice cream offerings with the launch of new snackable formats, leveraging the UK’s £2.9bn snacking market.