The latest food and beverage industry news and trend analysis

Red Bull Sugarfree Lilac Edition, a new grapefruit and blossom-flavoured variant developed in response to strong consumer interest in lighter, flavour-forward functional beverages.

The biscuits feature McVitie’s signature golden-baked Digestive base topped with a raspberry and cream-flavoured pink coating.

Oreo has unveiled a new limited-edition cookie developed in collaboration with American singer and actress Selena Gomez, inspired by her childhood memories and cultural roots.

The North American Coffee Partnership, a joint venture between Starbucks and PepsiCo, has announced the launch of Starbucks Iced Energy and Frappuccino Lite, strategically targeting the $30 billion energy drink market and the rising consumer demand for low-sugar, convenient beverage options.

Red Bull is expanding its portfolio of flavoured energy drinks with the launch of Summer Edition White Peach, rolling out from 2 March across multiple UK retail channels.

Danone North America and Dunkin’ have expanded their retail coffee portfolio with the launch of two new cold foam creamers and a limited-edition s’mores-flavoured creamer, now available at grocery stores across the US.

Keebler, part of the Ferrero Group, has teamed up with Warner Bros Discovery Global Consumer Products to launch a limited-edition Butterbeer Fudge Stripes cookie, inspired by the iconic beverage from the Harry Potter franchise.

New Strawberries ‘N’ Cream and Cream Soda variants target Gen Z flavour seekers and drive flavoured cola growth