Keebler, part of the Ferrero Group, has teamed up with Warner Bros Discovery Global Consumer Products to launch a limited-edition Butterbeer Fudge Stripes cookie, inspired by the iconic beverage from the Harry Potter franchise.
The new product features a Butterbeer-flavoured cookie topped with Butterbeer-flavoured fudge, designed to capture the distinctive blend of cream soda and butterscotch that defines the Wizarding World drink. Each cookie includes themed shapes and imprints inspired by the Harry Potter films, enhancing the brand’s focus on nostalgic and experiential snacking.
Kim Thomas, brand manager of Keebler Fudge Stripes, said:
“Our goal is to spread magic to families in delicious ways that create more meaningful moments, and what better way to do so than to partner with a franchise that’s all about magic. We’re honoured to bring this signature flavour to an iconic Keebler cookie, giving consumers a fun and tasty way to celebrate the first-ever Butterbeer season.”
The launch continues Keebler’s strategy of leveraging limited-edition, franchise-led collaborations to drive excitement and incremental sales within the cookies and sweet biscuits category.
The Harry Potter Butterbeer Fudge Stripes cookies will be available for a limited time at US retailers nationwide, with a suggested retail price of $4.80.
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