The latest food and beverage industry news and trend analysis

Global pasta leader Barilla® has announced a strategic marketing activation for the New Year, partnering with Emmy® Award–winning choreographer Derek Hough to launch Barilla Protein+ Training Timers.

The product is packaged in SIG SmallBloc 350 ml carton packs and has secured nationwide distribution at 7-Eleven stores, targeting the growing consumer demand for convenient, functional nutrition.

Starting today, the packaging solution is debuting at participating restaurants and sports stadiums across eleven countries, marking the brand's most widespread global activation to date.

This move places Factor’s dietitian-approved, chef-prepared options directly in the refrigerated deli aisle, targeting the impulse convenience occasion for office lunches and post-workout dinners.

The brand has secured an exclusive retail partnership with discount variety retailer Home Bargains, rolling out the product across all 625 UK stores this week.

The launch combines the brand's "clean label" positioning with the theatrical flair of the franchise, encouraging consumers to host streaming parties and craft mocktails using the new SKUs.

Kellogg’s has announced a strategic seasonal extension for its snacking portfolio, unveiling a limited-edition Crushed Mini Eggs & Chocolate variety of its popular Rice Krispies Squares.

Swiss chocolatier Lindt & Sprüngli has unveiled the latest addition to its premium portfolio, announcing the launch of the Lindt Excellence Pistachio Dark Bar.