The latest food and beverage industry news and trend analysis

Hardee's has launched a seasonal S'mores platform and the Bacon Beast lineup across US restaurants, reintroducing its fan-favourite Cinnamon 'N' Raisin Biscuit.

Beyond Meat has launched Phytosphere, a multi-category nutrition platform spanning powders, bars, beverages, and centre-plate lines via BeyondPlantProtein.com.

Optimum Nutrition has partnered with Wisconsin Brewing Company to launch ChampionSips, a non-alcoholic American pils-style brew delivering 10g of plant protein and 90 calories.

Genius Gourmet has entered the RTD shake category with Ultra-Filtered Protein Milkshakes, delivering 30g of protein and 170 calories across Target, Amazon, and Costco.

Skrewball Whiskey has launched Peanut Butter & Strawberry Jelly Flavoured Whiskey, marking its first line extension since 2018 in 35% ABV cans and 50ml bottles.

David Protein has entered the ready-to-drink beverage category with David Protein Milkshakes, delivering 30g of protein and under 1g of sugar per 12 oz bottle across two flavours.

Wave Kids has expanded beyond plain canned water with four organic flavoured and fizzy waters, introducing prebiotic fibre and coconut water formulations via its digital storefront.

Krispy Kreme has launched the Apple Cider Original Glazed Doughnut and a Fall & Football Dozen, backed by a four-day promotional bundle across participating US shops.