The latest food and beverage industry news and trend analysis

JBS USA has initiated a $150 million expansion of its Cactus, Texas beef plant, adding a new fabrication floor and ground beef capacity to bolster long-term processing competitiveness.

The move signals a strategic shift for the category leader as it aims to capture the growing segment of consumers demanding simplified nutrition without the additives often found in processed portable proteins.

The collaboration represents a bold execution of brand licensing, translating a proprietary beverage formulation, Dr Pepper's signature 23-flavour blend into a savoury protein product.

The meat snack powerhouse is officially launching Jack Link’s Doritos® Nacho Cheese flavoured beef jerky and meat sticks, bringing one of the most recognizable flavors in the salty snack aisle to the protein category.

The launch reflects a strategic effort to elevate the traditional pork rind category by aligning with two distinct consumer snacking trends: the demand for macro-friendly, comfort-food flavours and the rising dietary pushback against seed oils.

The transaction, expected to close by the end of the second quarter of fiscal 2026, marks a significant strategic pivot for the food giant as it seeks to reduce exposure to commodity market volatility.

The video, released on 24 January, garnered over 45 million views in days, marking a significant shift in the company’s communication strategy—moving from regulatory advocacy to mainstream cultural engagement.

Health Canada and the Canadian Food Inspection Agency (CFIA) have announced the completion of comprehensive safety assessments for pigs genetically engineered to resist Porcine Reproductive and Respiratory Syndrome viruses (PRRSV).