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Organic poultry producer Farmer Focus has expanded its product portfolio with the national launch of its first fully cooked, ready-to-heat chicken range.

The category expansion introduces sausages, meatballs, and skewers to the brand's line-up, marking a strategic pivot to capture market share within the rapidly growing refrigerated prepared foods aisle.

The launch is designed to address shifting retail purchasing patterns. According to data from the Power of Meat 2026 report, 83% of consumers state that time-saving meat and poultry options are important during the week.

By entering the fully cooked segment with an organic, clean-label offering, the Virginia-headquartered brand aims to provide supermarkets with a premium alternative to conventional convenience meals.

The entire product range adheres to the brand's established animal welfare and sourcing standards, holding USDA Certified Organic and Certified Humane designations.

Additionally, each product package features an individual farm-traceability code, allowing retail shoppers to trace the poultry back to the specific family farm where it was raised.

Prior to entering commercial retail distribution, the ready-to-heat range received recognition for food innovation, integrity, and sustainability at the 2026 NEXTY Awards at Natural Products Expo West, where it was selected from a field of more than 1,000 products.

Product Formulations and Ingredients

The summer product rollout comprises four distinct chef-driven, high-protein formulations:

🌶️ Harissa & Honey Chicken Sausage – A sweet and spicy sausage formulation balancing bold harissa heat with natural honey.

🧀 Southwestern Style Cheddar Chicken Sausage – A smoky, savoury sausage blended with cheddar cheese and Southwestern spices.

🌿 Parmesan & Herb Chicken Meatballs – A poultry-based meatball featuring parmesan cheese and a classic herb blend.

🍢 Grilled Mediterranean Style Chicken Skewers – Fully cooked, pre-grilled chicken skewers seasoned with Mediterranean-style herbs and spices.

The portioned items are developed to deliver a butcher-quality texture while maintaining a low-fat, high-protein nutritional profile suitable for health-conscious consumers.

Retail Distribution Network

Farmer Focus is utilising its established grocery relationships to secure immediate shelf space across multiple conventional, natural, and digital retail channels:

• Kroger Banners: Stocking the Parmesan & Herb Chicken Meatballs alongside the Grilled Mediterranean Style Chicken Skewers.

• Fresh Direct: Retailing the complete four-product lineup via its online grocery platform.

• Mom's Organic Market: Offering the Southwestern Style Cheddar Chicken Sausage and the Parmesan & Herb Chicken Meatballs across its regional store network.

Operating a cooperative-style model that partners with independent family farms, Farmer Focus continues to scale its manufacturing and processing capabilities to support the wider retail rollout of its convenience portfolio through the summer trading window.