Ingredients
January 28, 2026
UPSIDE Foods Leverages Viral Marketing Strategy with MrBeast Partnership
The video, released on 24 January, garnered over 45 million views in days, marking a significant shift in the company’s communication strategy—moving from regulatory advocacy to mainstream cultural engagement.
January 28, 2026
Crystal Farms Expands David’s Deli with High-Protein Bagel Line Targeting Refrigerated Aisle
The launch leverages the David’s Deli brand equity to offer a "power-up" option that delivers 16 grams of protein per bagel—double the amount found in standard alternatives.
January 28, 2026
Absolut Partners with TABASCO® Brand to Launch Spicy Vodka
The launch leverages robust market data indicating a shift towards "heat" in beverage consumption. The company cites forecasts suggesting that sales of spicy vodka are projected to increase by 27% by 2029.
January 28, 2026
Pinnacle Food Group Partners with Bioboost to Advance Precision Fermentation and Human Lactoferrin Research
The agreement, executed through the company’s wholly-owned subsidiary Pinnacle Food AgTech HK Limited, is designed to bolster Pinnacle’s capabilities in the high-growth fields of precision fermentation and synthetic biology.
January 27, 2026
one.bio Launches Fibre Discovery Platform and 'GoodVice' Brand to Restore Missing Biological Signals
The company has unveiled its proprietary fibre discovery technology, its first clinically validated ingredient (one.bio 01), and a demonstration consumer brand, GoodVice.
January 27, 2026
Pack'd Expands Frozen Fruit Portfolio with Organic Pomegranate Launch at Ocado
Pack'd positions the frozen format as a direct solution to food waste in the fresh produce category. Pomegranate seeds are typically sold fresh with a limited shelf life or require laborious preparation to deseed.
January 22, 2026
Laird Superfood Breaks Plant-Based Tradition with Debut of Whey-Based Protein Coffee
Functional nutrition brand Laird Superfood, Inc. has announced a significant strategic pivot, launching its first-ever dairy-based product line: Laird Superfood Protein Coffee with Lion's Mane Mushroom.
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