The latest food and beverage industry news and trend analysis

More than 300 beverage companies have signed an open letter to the German government, expressing collective opposition to the proposed sugar tax and citing potential economic concerns.

Huel has launched two new flavours for its Daily Greens Functional Soda range in the US, featuring an updated formula designed to improve flavour and aroma.

The Coalition for Metabolic Health has launched a series of congressional briefings examining the role of nutrition, GLP-1 medications, and produce prescription policies in managing chronic disease.

Plant-powered supplement brand INDI is launching its new functional 'Brain Bar' this July, designed to support cognitive function and energy with a clean-label, whole-food formulation.

Ube Superfood has launched a clean-label organic purple yam powder blend, offering a syrup-free, caffeine-free functional ingredient for the beverage and bakery sectors.

AMASS Brands Group has announced plans to acquire a majority stake in HpO, a sparkling protein water brand, as part of a strategy to expand its functional beverage and protein-led hydration portfolio.

Juice Plus+ has introduced a new strawberry-flavoured variety to its Complete Nutrition shake range. The addition is designed to provide a plant-based option containing balanced nutritional content.

GoodBelly has announced the launch of a new line of Protein + Probiotics Smoothies, positioning the brand to expand its presence within the dairy-free functional beverage category.