The latest food and beverage industry news and trend analysis

Optimum Nutrition launches its 30G Ultra-Filtered Milk Protein Shake + Fibre, pairing 30g of protein with 8g of prebiotic fibre across US retail channels.

Oatly expands its UK portfolio with two functional fibre-led oat drinks, offering 5g of fibre per serving across Barista and Low-Cal editions.

Functional beverage startup Aurive launches a three-SKU powder drink system formulated with adaptogens and nootropics with fully disclosed label dosages.

UK functional shot brand Moju expands its Immunity portfolio with an elderberry dosing bottle and introduces a 720ml XL format for retail.

UFC and FoodStory Brands have launched Main Event, debuting a co-owned performance nutrition line of 20g protein bars developed with the UFC Performance Institute.

TRUBAR has partnered with café brand Cha Cha Matcha to launch a co-branded protein bar alongside limited-edition matcha beverages and protein cold foam across retail and foodservice.

Mission Foods has expanded its Better for You portfolio, launching Protein Tortilla Style Chips and Grain Free Tortilla Style Chips in four varieties across US retail.

AWAKE Chocolate has expanded beyond confectionery with AWAKE Caffeinated Trail Mix, delivering 80mg of caffeine and up to 6g of protein per serving across US retail and foodservice.