The latest food and beverage industry news and trend analysis

Vital Proteins has launched a new ready-to-drink Collagen Sparkling Water formulated with VERISOL peptides, capturing growing consumer demand for functional, multi-benefit beverages.

Clean Simple Eats announces the launch of Peachy Ring, a new clear protein powder featuring 20 grams of grass-fed whey isolate.

Quest Nutrition announces a strategic partnership with basketball player Sophie Cunningham to launch its new Stacks Bars and Crispy Protein Chips, expanding its active lifestyle product portfolio.

WISEcode has introduced the Non-UPF Shield and a formalised UPF Standard to provide brands and consumers with objective, data-driven frameworks for evaluating ultra-processed foods.

Gatorade has launched Gatorade Lower Sugar, a new sports drink featuring 75 percent less sugar and no artificial additives, designed to meet growing consumer demand for clean-label hydration.

Craft & Art Wine and Spirits partners with Woodstock Goods to launch a new THC beverage division, targeting the growing functional alternatives market.

Monterey Bay Herb Co. acquires speciality ingredient supplier NP Nutra, significantly expanding its nutraceutical capabilities and botanical extract portfolio.

Sports nutrition brand MET-Rx extends its partnership with John Cena to launch a nostalgic marketing campaign targeting omnichannel growth and social commerce.