The latest food and beverage industry news and trend analysis

NutraBio Labs has expanded into the ready-to-drink segment with the launch of Protein Now, a 21g of protein concentrated, shelf-stable protein shot designed to meet convenience and GLP-1 dietary demands.

Diversified soft drinks group Nichols plc has signed a multi-year licensing agreement with THG plc to launch Myprotein Clear Whey Protein Water, marking the Vimto owner’s entry into the UK protein-fortified beverage market.

Functional beverage brand PLAYR1 has partnered with broker K-12 Food Solutions to distribute its clean-label, Smart Snack-certified multi-functional drinks across United States school districts.

Premier Protein has expanded its ready-to-drink portfolio with the launch of Premier Protein Ultimate, a high-protein shake designed to meet rising consumer demand for protein-dense dietary options.

M&S has transformed its beans and pulses range and partnered with Bowel Cancer UK for a summer health campaign to drive UK fibre consumption.

More than 300 beverage companies have signed an open letter to the German government, expressing collective opposition to the proposed sugar tax and citing potential economic concerns.

Vitamin Well Group, the parent company of the popular functional snack brand Barebells, has announced an agreement to acquire EMPWR Nutrition Group from Waterland Private Equity Investments.

Huel has launched two new flavours for its Daily Greens Functional Soda range in the US, featuring an updated formula designed to improve flavour and aroma.