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Premier Protein has expanded its ready-to-drink beverage portfolio with the nationwide launch of Premier Protein Ultimate. The new product contains 42g of protein per serving, targeting a growing demographic of consumers looking to increase their daily protein intake.
The launch aligns with shifting consumer trends in the United States. Recent market data indicates that 34%of US consumers place a higher priority on their protein intake compared to six months ago, whilst 24% of respondents expressed concern that they are not consuming sufficient dietary protein.
Product Formulation and Nutritional Profile
The new ready-to-drink beverage is packaged in 14-ounce bottles. Each serving delivers 42g of protein, 220 calories, and 2g of sugar.
To provide broader nutritional appeal beyond muscle recovery, the formulation is enriched with vitamins C and E to deliver dietary antioxidants.
The product range features four distinct flavours:
🍫 Chocolate: A traditional cocoa-flavoured formulation.
🍦 Vanilla: A smooth vanilla bean profile.
🍓 Strawberry: A sweet, fruit-flavoured option.
☕ Café Latte: A coffee-flavoured beverage containing the caffeine equivalent of one cup of coffee.
The addition of the 42g variant represents an expansion of Premier Protein's core lineup, which has historically focused on 30g protein formulations. The development of a higher-protein option aims to address consumer demand for products that offer greater satiety and convenience in a single serving.
Becca Hart, Brand Director at Premier Protein, stated that the brand developed the high-protein line in response to feedback from consumers seeking more straightforward ways to incorporate larger amounts of protein into their daily routines. Hart noted that the new range is designed to provide a highly concentrated protein source that supports consumer dietary goals without requiring complex preparation.
The Premier Protein Ultimate range is scheduled to roll out to major retail channels and online stockists across the United States this month.
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