The latest food and beverage industry news and trend analysis

Spanish brewer Mahou San Miguel has entered the functional soft drinks category with the launch of Yuzz, a low-calorie nutricosmetic RTD beverage containing hyaluronic acid and vitamin C.

WK Kellogg Co has launched its on-pack SPOONS nutrition framework across classic brands to simplify functional benefits like fibre and protein for health-conscious consumers.

Nestlé Health Science has signed a licensing agreement with Italian life sciences group IdB Holding to develop and commercialise VOWST, the first FDA-approved oral microbiome therapy, across European markets.

Danone USA has expanded its ready-to-drink Oikos high-protein shake portfolio with the launch of Strawberry and caffeinated Mocha Latte variants, targeting the rising protein-plus-coffee trend.

Functional nutrition brand Mia has launched its flagship Fibre-First Shake, delivering twenty-two grams of prebiotic fibre and twenty-seven grams of plant protein to address dietary gaps caused by GLP-1 medications.

Bel US has announced a major portfolio expansion under its GoGo squeeZ brand, introducing functional protein lines and interactive fruit snacks to capture shifting Gen Z and youth snacking habits.

UK market leader Innocent has launched Innocent Creamy Smoothies, utilising a coconut milk base to target the growing consumer demand for functional indulgence and treat culture.

Childrens health brand Hiya has entered the paediatric protein category with Kids Daily Growth and Protein, a zero-sugar grass-fed whey formula designed for younger demographics.