The latest food and beverage industry news and trend analysis

The expansion marks a major milestone for the family-owned business as it enters a new category with the introduction of Milo's Fruit Punch, alongside a Zero Sugar Lemonade and a limited-edition Blackberry Sweet Tea.

WaterJunkie, the UK-based functional beverage brand, has expanded its portfolio with the launch of a new range of mushroom-infused sparkling drinks.

The strategic focus of the campaign is the "95% fiber gap"—a statistic from the 2020-2025 Dietary Guidelines for Americans indicating that the vast majority of the population fails to meet daily fibre recommendations.

AG1, the global health company known for its foundational nutrition drink, has officially named acclaimed actor and entrepreneur Hugh Jackman as its Global Ambassador.

Metabolic wellness startup Maeva has officially launched operations today, introducing a direct-to-consumer (D2C) nutrition system specifically engineered for individuals utilising GLP-1 weight loss medications.

The launch leverages the David’s Deli brand equity to offer a "power-up" option that delivers 16 grams of protein per bagel—double the amount found in standard alternatives.

The new Sunburst variant offers a "bright, pineapple-forward" flavour profile. This refreshing sensory experience is designed to encourage consistent use after workouts, addressing the "flavour fatigue" often associated with clinical recovery supplements.

Digital health startup Caloria has announced its official entry into the wellness market, introducing an AI-powered nutrition optimisation app designed specifically to address the complexities of modern metabolic health.