The latest food and beverage industry news and trend analysis

GHOST is expanding its WHEY protein lineup through an authentic partnership with General Mills, introducing Cocoa Puffs, Lucky Charms, and Trix Cereal Milk flavours.

Elmhurst 1925 expands into the ready-to-drink protein category with a four-flavour line featuring 27g of plant protein and a gum-free formulation.

Organic Valley has introduced Protein Plus, a nationwide line of pasture-raised, ultra-filtered organic milk featuring 50% more protein and 50% less sugar than traditional milk.

Culture Pop Soda expands its functional beverage portfolio with a Sparkling Raspberry Lemonade featuring live probiotics and no refined sugars or artificial sweeteners.

Taylor Farms introduces an 11-product protein-forward platform featuring whey-infused dressings, high-protein toppings, and functional produce to meet rising consumer demand.

Protein Pints launches two new functional ice cream flavours with 30 grams of protein, securing retail exclusivity agreements with Albertsons and Kroger.

The J.M. Smucker Co. unveils Jif Simply, a new peanut butter spread featuring a three-ingredient unsweetened formula designed for the growing clean-label consumer segment.

The Protein Ball Co has launched a new dual-textured Stuffed line of protein snacks, aiming to address format fatigue and tap into sensory-led market trends.