Plant-based dairy manufacturer Elmhurst 1925 has officially entered the ready-to-drink (RTD) protein category with the launch of its Clean Protein line. The new series aims to address consumer demand for high-protein supplements that avoid common industry additives such as gums, seed oils, and artificial sweeteners. Each 11-ounce carton provides 27 grams of complete protein sourced from mung beans and peas, totalling 190 calories per serving.
Strategic Market Expansion
The move into RTD protein represents a significant portfolio diversification for Elmhurst 1925. By utilising cashew and pistachio milk bases, the company is positioning itself to compete in the performance nutrition space while maintaining its established clean-label identity. The Clean Protein line provides up to 44% of the daily recommended protein value and contains 4 grams or less of total sugar per unit.
According to Heba Mahmoud, Senior Director of Brand Innovation at Elmhurst 1925, the product was developed to resolve a common industry trade-off between ingredient integrity and sensory appeal. The formulation relies on cane sugar and monk fruit for sweetness, avoiding the chalky texture often associated with high-protein plant-based beverages.
Technical Formulation and Manufacturing
A key differentiator for the Clean Protein line is the use of the company’s patented HydroRelease™ method. This process uses water to separate and subsequently recombine the nutritional components of the source nuts or seeds. This mechanical approach eliminates the need for emulsifiers or stabilisers like carrageenan and cellulose gels, which are standard in many competing RTD products.
The initial product rollout includes four distinct profiles:
Pistachio Crème: A formulation using pistachio milk and vanilla extract.
Sea Salt Chocolate: A cashew milk-based beverage featuring cocoa and sea salt.
Vanilla: A traditional profile utilising real vanilla extract and cashew milk.
Strawberries and Cream: A blend of cashew milk and real strawberry puree.
Beyond product formulation, the manufacturing process aligns with modern ESG standards. The HydroRelease™ method operates using 100% renewable hydropower and incorporates a circular model where production waste is upcycled into energy. All products in the line are Certified Kosher, Gluten-Free, Vegan, and Non-GMO Project Verified.
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