The latest food and beverage industry news and trend analysis

Running from January through mid-March, the campaign is headlined by the return of the "Vitality Menu" and a first-ever limited-time offer (LTO) collaboration with Táche Pistachio Milk.

The brand has unveiled Pillsbury™ Moist Supreme® Pistachio Cake Mix alongside a complementary Whipped Pistachio Frosting.

The product introduces a novel "balls-and-hoop" format to the confectionery aisle, engineered to offer a multi-textural and interactive consumption experience that gamifies the act of snacking.

Wellness challenger brand Bloom Nutrition has announced a significant expansion of its functional portfolio, introducing Bloom Clear Protein.

Bakery-café chain Paris Baguette has announced its strategic product lineup for the winter season, betting heavily on the enduring consumer preference for sweet-and-salty flavour profiles.

Originally launched in 2011, the flavour profile is being revived in response to consumer demand, but with a significant formulation overhaul designed to align with current gut health trends.

Celebrating the brand's 80-year heritage, the initiative combines a significant permanent menu expansion with a gamified packaging promotion designed to drive footfall and check size.

Mel Robbins, the Golden Globe-nominated podcast host and best-selling author, has announced her entry into the CPG sector as the co-founder of Pure Genius Protein.