The latest food and beverage industry news and trend analysis

Global convenience retailer Circle K has announced a strategic retail exclusive with energy giant Monster Energy, securing the initial launch rights for a new flavour innovation: Ultra Punk Punch.

According to the company, nearly 6 in 10 community members still prioritise sweet or fruit-based snacks when cravings hit, challenging the notion that January is a period of complete sugar abstinence.

Mars Snacking North America has announced a disruptive marketing activation for the 2026 Big Game, partnering with actor Elijah Wood and delivery platform Gopuff to launch a "never-before-tried" advertising concept.

The launch combines the brand's "clean label" positioning with the theatrical flair of the franchise, encouraging consumers to host streaming parties and craft mocktails using the new SKUs.

Swiss chocolatier Lindt & Sprüngli has unveiled the latest addition to its premium portfolio, announcing the launch of the Lindt Excellence Pistachio Dark Bar.

The deal represents a significant pivot for the heritage spice brand, aiming to modernise its image and connect with the "next generation of taste chasers" by blending culinary expertise with pop culture entertainment.

Horizon Organic, the largest organic dairy brand in the United States, has announced a major expansion into the coffee adjuncts market with the launch of Horizon Organic Real Dairy Creamers.

The launch is designed to capitalise on the growing consumer appetite for warming spice profiles, while reinforcing the brand's position in the reduced-sugar segment.