The latest food and beverage industry news and trend analysis

The move comes as the company reports a record-breaking performance for 2025, solidifying its position as a dominant force in the ready-to-drink (RTD) alcohol sector.

The new variant is available nationwide immediately, marking a strategic move to drive incremental volume in the flavoured energy segment during the Q1 trading period.

Walkers Sensations, the premium crisp brand owned by PepsiCo, has announced its seasonal strategy for Easter 2026, launching a limited-edition line-up designed to capture the holiday snacking occasion.

The product is a liquid-based concentrate designed specifically for the European and Asia-Pacific markets, targeting manufacturers seeking vibrant pink shades with improved cost-in-use metrics.

The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar.

Ben & Jerry's, the Unilever-owned ice cream giant, has announced a significant expansion of its Sundaes product line, introducing three new flavours to capitalise on the platform's runaway success in 2025.

The new lineup spans the entire "heat-o-meter," ranging from Zero Heat to Hot, and includes two high-profile retailer exclusives designed to drive footfall at Walmart and Kroger.

Tenzing, the UK-based natural energy brand, has announced a strategic expansion beyond its core caffeine-led portfolio with the launch of a new functional sub-range: Natural Energy+.