The latest food and beverage industry news and trend analysis

Keebler is expanding its Chips Deluxe portfolio with two new variants and a reformulated flagship recipe featuring 33 per cent more chocolate, headlined by the industry's first crunchy-base filled cookie designed to disrupt the traditional soft-batch filled segment.

Mondelēz International has expanded its limited-edition Oreo portfolio with the Firecracker Pop, a golden sandwich cookie featuring a complex triple-layer fruit creme designed to capitalise on summer nostalgia and patriotic marketing trends.

GateDrop has officially launched its action-sports-inspired energy gummies, offering a precisely dosed, shelf-stable alternative to traditional energy drinks as the global category prepares to surpass 130 billion dollars by 2030.

Ferrero has invested $75 million to begin manufacturing Nutella Peanut in Illinois, marking the first time the company has produced one of its flagship spread products within the United States.

Featuring three new product lines: Fruit Chews, Fruity Zips, and Sour Zips. The brand is leveraging a 50% sugar reduction and prebiotic fibre integration to challenge legacy incumbents. The launch is supported by "Project Squircle," a social-first creative campaign led by Chief Creative Officer Ryan Trahan to drive high-velocity consumer engagement.

Ferrara Candy Company is significantly expanding its North American manufacturing capabilities with a $675 million investment in Orangeburg County, South Carolina. The project, which includes a 750,000-square-foot facility, is projected to create 1,000 jobs over the next decade, positioning the Ferrero-affiliated company for long-term global leadership in the sugar confectionery sector.

Meiji has expanded its Japanese confectionery portfolio with the limited-edition launch of 'Nomitsu Ka Tsubutsubu Ichigo', a two-layer chocolate formulated with 100% strawberry fruit, equivalent to target seasonal summer snacking demand.

Krispy Kreme, Inc. enters the Netherlands market through an agreement with Jafa Holding BV, planning 30 locations over the next five years as part of its global capital-light expansion strategy.