The latest food and beverage industry news and trend analysis

Oreo has unveiled a new limited-edition cookie developed in collaboration with American singer and actress Selena Gomez, inspired by her childhood memories and cultural roots.

Keebler, part of the Ferrero Group, has teamed up with Warner Bros Discovery Global Consumer Products to launch a limited-edition Butterbeer Fudge Stripes cookie, inspired by the iconic beverage from the Harry Potter franchise.

Aldi UK has expanded its protein-focused range with the launch of new Kri Kri High Protein Ice Cream tubs, available in two indulgent flavours: Chocolate Hype and Peanut Butter Load.

Set to arrive on grocery shelves nationwide this October, the collection features six festive flavors — Candy Cane, English Toffee, Salted Caramel, Hot Cocoa, Gingerbread Spice, and White Frosting. 

The launch introduces a gamified "blind box" mechanic to the biscuit aisle, designed to engage fans of both franchises through a surprise reveal element.