Ferrero Group has signed an agreement to acquire Bold Snacks, a premium protein snack company based in Brazil. The transaction marks the global confectionery corporation's initial entry into the South American "better-for-you" food segment and signifies a continued diversification of its product offerings.
Expansion in South America
Founded in 2018, Bold Snacks has established a significant presence in the Brazilian market through a robust digital strategy and a portfolio centred on protein bars, recently expanding its product lines to include whey powders. The acquisition provides Ferrero with an established foothold in the growing regional market for health-oriented snacks.
Daniel Martinez Carretero, Chief Financial Officer of Ferrero Group, stated that the transaction strengthens Ferrero's momentum in the category and supports the continued development of its portfolio across key global geographies.
Operational Integration and Workforce Growth
The acquisition agreement includes the transfer of Bold Snacks' operational infrastructure. Ferrero will take over the brand's corporate office and manufacturing facility located in Divinópolis, Minas Gerais. Consequently, approximately 300 Bold Snacks employees are expected to integrate into the Ferrero Brazil workforce.
Gabriel Ferreira, Founder and CEO of Bold Snacks, noted that joining a global food leader will provide the necessary resources to accelerate brand growth and expand consumer reach.
Building a Global Better-For-You Portfolio
The integration of Bold Snacks aligns with Ferrero Group's broader corporate strategy to acquire and scale health-conscious snacking brands. Bold Snacks joins an expanding international portfolio that already includes Eat Natural and FULFIL in the European market, alongside Power Crunch in North America.
This acquisition also deepens Ferrero's industrial footprint in Brazil. Alongside its affiliated company Dori Alimentos, which is owned by Ferrara, the group currently employs 4,500 people across five manufacturing plants and three corporate offices in the country.
The proposed transaction is subject to customary closing conditions and is expected to be finalised in the coming months.
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