Efficient Upstream and Downstream Connection Across the Industry Chain

The FBIF 2026 Food Innovation Expo is expected to welcome over 47,000 attendees, covering participants from across the entire food industry chain, including executives and decision-makers, R&D professionals, marketers, retailers and distributors, investors, media representatives, influencers, and leading consumers.

At the previous FBIF 2025, the total number of forum and exhibition attendees reached 39,184, with 35.67% being director-level or above decision-makers. The exhibition venue is adjacent to the FBIF forum venue. During forum sessions, mid-to-senior industry professionals will also gather in the exhibition area for exchange.

From end-consumer products to various solutions across the industry chain, FBIF Food Innovation Expo will help you efficiently connect upstream and downstream in the industry!

At the FBIF Food Innovation Expo (FBIF Food Picks Expo), you will have a rare opportunity to explore the very latest food and beverage innovations from around the world. The exhibition not only showcases cutting-edge products from leading brands but also offers in-depth insights into innovative packaging and the success stories of breakout products that have risen from zero to one. From product to packaging, from trends to stories—everything about ‘new launches’ and fresh inspiration awaits you in this exhibition area.

The 2025 FBiF Global New Food Collection brings together over 700 innovative products across beverages, snacks, bakery, condiments, and more, sourced from 30+ countries and regions. It delivers unprecedented inspiration for industry professionals while serving as a bridge between brands and trade visitors. From the newest snack flavors to nutritious and creative health foods, the 2025  FBiF Global New Food Collection has already become a hotspot where visitors stop, take photos, and share their discoveries.

Looking ahead, the 2026 FBiF Global New Food Collection will continue this mission of curating and presenting global innovative food products. It will spotlight the latest launches with strong trend potential and market value. Through this showcase, we aim to bring more groundbreaking products face-to-face with the audience and help industry players capture inspiration and broaden their perspectives.

FBIF Passport Stamp Collection Plan

This is a special exploration activity designed to create genuine encounters between brands and a new generation of university students!

With a limited-edition FBIF Passport, campus visitors will complete stamp-collecting interactions at multiple check-in points set up throughout the exhibition, experiencing the highlights of the brand and its products up close.

The interaction doesn’t stop at the venue—it will also extend to a wider audience through social media, creating a fun and engaging opportunity for the brand to connect directly with the younger generation.