The latest food and beverage industry news and trend analysis

The ad, titled "Bananas," is scheduled to air during the first quarter in the U.S. and the second quarter in Canada on Sunday, 8 February 2026.

WK Kellogg Co has announced a strategic partnership with the Mayors Alliance to End Childhood Hunger, a nonpartisan coalition operating in collaboration with Share Our Strength's No Kid Hungry campaign.

The achievement marks a significant philanthropic milestone for the retailer, driven by a combination of in-store customer donations, vendor contributions, and corporate events.

To support the launch, the platform has secured over 80 launch partners, including retail heavyweights Krispy Kreme Doughnuts, FamilyMart, and NewDays

The agreement, executed through the company’s wholly-owned subsidiary Pinnacle Food AgTech HK Limited, is designed to bolster Pinnacle’s capabilities in the high-growth fields of precision fermentation and synthetic biology.

The move will see the company cease manufacturing its Lonewolf Gin and Abstrakt Vodka lines at its distillery in Aberdeenshire over the coming months.

The rebrand marks a critical operational milestone as preparations accelerate for the scheme's implementation across England, Scotland, and Northern Ireland, currently scheduled to go live in October 2027.

The initiative leverages the intersection of coffee culture, spirits, and lifestyle marketing to engage consumers through immersive pop-up experiences.