The latest food and beverage industry news and trend analysis

American Packaging Corporation (APC) is emphasising its flexible packaging portfolio tailored to the fresh produce industry. As consumer demand for minimally processed, healthy food options such as salad kits, pre-cut vegetables, and fruits continues to grow, the requirement for packaging that maintains product integrity from the field to the kitchen has become a focal point for the supply chain.

Technical Performance in Preservation

APC has developed a series of conventional and Design for Recycle packaging structures intended to balance the preservation needs of a wide range of produce. The effectiveness of this packaging relies on engineering for specific oxygen transmission rates (OTR) and moisture vapour transmission rates (MVTR). By managing these variables, the packaging helps optimise the internal atmosphere, thereby extending the shelf life of fresh produce and assisting in the reduction of food waste.

The company provides various formats including rollstock, preformed pouches, and lidding options. These are designed to meet the rigorous handling requirements involved in moving product from processing lines to retail shelves.

Consumer Convenience and Shelf Appeal

Beyond preservation, the current packaging solutions incorporate features designed to improve the consumer experience and increase visual appeal at the point of sale.

Key attributes of the APC packaging range include:

• Shelf Appeal: Designs that impactfully convey brand attributes and product benefits to consumers.

• Product Visibility: The use of anti-fog coatings and clear window designs to ensure the freshness of the product is visible.

• Convenience Features: Integration of easy-open and resealable closures to support consumer utility.

• Format Versatility: Availability of various structures, including grab-and-go formats, to suit different retail environments.

Commitment to Sustainability

As the industry faces increasing pressure to mitigate the impact of Extended Producer Responsibility (EPR) regulations, APC is prioritising its Design for Recycle packaging solutions. By integrating these structures into its portfolio, the company aims to provide brand owners with options that maintain high performance standards while addressing the growing necessity for more sustainable packaging materials.

These initiatives reflect a broader effort to protect the nutritional quality of produce while offering a practical solution for the ongoing challenges of retail distribution and food waste management.