The latest food and beverage industry news and trend analysis

UK-based plant-based challenger VFC Foods—the parent company of Meatless Farm—has announced its separation from the Vegan Food Group (VFG), just two years after the group was formed.

Snack cheese brand Babybel® has announced its first-ever music collaboration, partnering with award-winning producer Timbaland to launch a multimedia campaign titled "Mini Wax Tracks."

Mondelez International’s OREO brand has announced a major strategic collaboration with Disney Consumer Products, unveiling the MARVEL OREO Stuf of Legends Cookies.

The Hershey Company has announced its strategic marketing platform for the Olympic and Paralympic Winter Games Milano Cortina 2026, launching a new creative campaign titled "Hershey's. It's Your Happy Place."

The collaboration, officially unveiled at a ceremony in Beijing, is anchored by the "Forever Flavours Project", a campaign aimed at creating a comprehensive digital archive of flavour memories from around the world.

Mars, Incorporated has announced a significant addition to its regional leadership team, appointing Lauren Larsen as Chief Customer Officer (CCO) for Mars Food & Nutrition, North America.

The investment serves as a validation of Divert’s industrial model, which aims to help major retailers and manufacturers comply with organic waste mandates while recovering value from unsold inventory.

The initiative represents a shift from purely transactional food service to experiential hospitality, developed directly from insights provided by Aramark’s Council of Student Advisors (CSA) and extensive campus focus groups.