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Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
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Pepsi Electric – a limited-edition blue cola to energise the flavoured cola segment
Britvic has expanded its Pepsi portfolio with the launch of a new, limited-edition cola variant — Pepsi Electric, featuring a striking blue liquid and a zesty flavour profile designed to “challenge consumer expectations” within the category.
Monster Beverage's Acquisition of Bang Energy Secures Phoenix Manufacturing Plant
The deal represents a major consolidation move within the highly competitive functional beverage and energy drink category, integrating one of the sector's most disruptive challenger brands into Monster’s formidable global portfolio.
