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Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
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MGP Ingredients Strengthens Leadership Team with Key Executive Appointments
MGP Ingredients, a leading brand owner and contract distiller, has announced two significant executive appointments as part of its strategic growth agenda. The company has named Matias Bentel as Chief Marketing Officer and Chris Wiseman as Senior Vice President of Operations, strengthening its leadership team with seasoned industry professionals.
PepsiCo Unveils Major Corporate Rebrand After 25 Years
Global food and beverage giant PepsiCo has launched its first comprehensive corporate rebranding initiative in 25 years, introducing a refreshed visual identity designed to better reflect the company's evolution and strategic direction as it enters 2025.
Welch's Launches Biggest-Ever Sparkling Juice Campaign with New Child Star
Welch's, an iconic leader in the fruit-based food and beverage industry, is toasting to the launch of its biggest-ever campaign for Sparkling Juice, unveiling "Break Out the Fancy Juice" and welcoming a new kid back to the brand's advertising for the first time in 25 years.
