UK-based coffee brand Grind has made its debut in the ready-to-drink (RTD) cocktails market with the launch of its first canned espresso martini, now available at Waitrose and WHSmith stores nationwide.
Founded in 2011 with its first café in Shoreditch, East London, Grind has since built a reputation for high-quality, sustainably sourced coffee and has served nearly one million espresso martinis across its café network. The new RTD format aims to replicate the brand’s signature serve, delivering what Grind describes as a “smooth, sweet and rich” finish for a bar-quality experience on the go.
Launching ahead of the festive season, the espresso martini will also be available through Grind cafés, restaurants, and its online store, further strengthening its omnichannel strategy.
Grind’s entry into the RTD space aligns with growing consumer demand for premium, convenience-driven cocktails and extends the brand’s mission to “change the way we drink coffee for the better.”
The company continues to emphasise its sustainability credentials, sourcing coffee ethically from sustainable farms and operating The Better Coffee Foundation, its charitable arm dedicated to reversing environmental damage caused by the coffee industry. In recent years, Grind has also introduced home-compostable coffee pods, plastic-free packaging, and recovered over 120,000kg of ocean plastic between 2023 and 2024.
By moving into the RTD segment, Grind joins a wave of coffee brands diversifying into the premium at-home and on-the-go drinks market, blurring the lines between the coffeehouse and cocktail bar experience.
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