Royal Cup Expands RTD Cold Brew Portfolio with Four New Flavours

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Royal Cup Coffee and Tea has announced a significant expansion of its Ready-to-Drink (RTD) Cold Brew product line, introducing four new flavour variants to complement its existing portfolio.

Building on the commercial performance of its "Signature Cold Brew Sweet Latte," the manufacturer and distributor is widening its offering to capture a broader spectrum of consumer preferences, ranging from purist black coffee to indulgent flavoured lattes.

The Cold Brew Boom

The product expansion is strategically aligned with current consumption data. Citing the National Coffee Association's Fall 2025 National Coffee Data Trends report, Royal Cup notes that 21% of American adults consumed a cold brew beverage in the past week—a metric that represents a 50% increase since 2020.

The new launch aims to help retail and foodservice partners capitalise on this surge by offering a diversified "gold standard" portfolio that addresses convenience and quality simultaneously.

Product Portfolio and Flavour Architecture

The expansion brings the total count of the RTD collection to five distinct SKUs. The new additions are crafted to deliver specific sensory experiences:

☕ Black Cold Brew: Positioned as the purest expression of the craft, offering an impactful, silky-smooth, and coffee-forward profile.

🍮 Cold Brew Caramel Latte: A decadent twist featuring fragrant golden caramel sweetness.

🍦 Cold Brew Vanilla Latte: Designed to evoke the creamy delight of melted vanilla ice cream.

🍫 Cold Brew Mocha Latte: A rich blend incorporating bittersweet chocolate notes for an indulgent escape.

These join the original Sweet Latte to complete the lineup.

Chip Wann, CEO of Royal Cup Coffee and Tea, framed the expansion as a direct response to customer feedback:

"This expansion is a direct reflection of our commitment to listening to and serving our customers by providing them with high quality, convenient options that don't compromise on flavour. These new lattes and our bold Black Cold Brew are perfectly crafted to excite our current customers and attract new cold brew enthusiasts."