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Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
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Thailand’s New Alcohol Law Sparks Backlash from Tourism & Nightlife Sectors
Thailand’s newly enacted Alcohol Control Act (No. 2) B.E. 2568 (2025) has ignited controversy across the food, beverage, and tourism industries, after introducing a 10,000-baht fine for consumers caught drinking after midnight.

Heineken Partners with Designer Axel Chay on Limited-Edition Marseille-Inspired Beer
The partnership, described by Heineken Studio as a celebration of “brewing innovation, artistic vision, and quality experiences,” aims to capture the spirit of social gatherings and the laid-back conviviality of the South of France.

Tetra Pak Opens New Powder Development Centre in France to Support Innovation in Protein and Functional Nutrition
Tetra Pak has officially opened its new Product Development Centre (PDC) for Powder Process and Technology in Cholet, France, as demand surges for protein-based and powdered nutrition products across the global food and beverage industry.









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