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The latest food and beverage industry news and trend analysis

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  • Page 88

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 88
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Coffee & Tea

Keurig Launches First Branded Coffee Line: Keurig Coffee Collective

Keurig has unveiled its first-ever branded coffee line, Keurig Coffee Collective, marking the company’s expansion into the premium coffee market.

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Coffee & Tea

Don Francisco’s Coffee Adds 'Maple Pecan' and 'Caramel Spiced Rum' to Seasonal Lineup

The launch is designed to capitalise on the growing consumer demand for dessert-inspired coffee profiles during the autumn window, leveraging specific flavour trends identified in recent market data.

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Legal

Thailand’s New Alcohol Law Sparks Backlash from Tourism & Nightlife Sectors

Thailand’s newly enacted Alcohol Control Act (No. 2) B.E. 2568 (2025) has ignited controversy across the food, beverage, and tourism industries, after introducing a 10,000-baht fine for consumers caught drinking after midnight.

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Beverage

Heineken Partners with Designer Axel Chay on Limited-Edition Marseille-Inspired Beer

The partnership, described by Heineken Studio as a celebration of “brewing innovation, artistic vision, and quality experiences,” aims to capture the spirit of social gatherings and the laid-back conviviality of the South of France.

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Coffee & Tea

Oatly Launches ‘Baristamatic’: New Oat Drink Designed for Automated Coffee Machines

Oatly has unveiled Oatly Baristamatic, a new oat drink specifically developed for use in automated coffee machines, expanding the brand’s footprint in the fast-growing out-of-home beverage sector.

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People

Nichols Appoints Matthew Rothwell as CFO and Company Secretary

Rothwell joins Nichols with extensive financial leadership experience across major UK-listed, consumer-facing companies, having previously held senior roles at Asda, Sainsbury’s, and THG.

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People

Tropicana Brands Group Appoints Paul Chibe as CEO to Lead Next Phase of Growth

With more than 25 years of experience in the global consumer goods and beverage industries, Chibe brings a proven track record in brand building, innovation, and strategic growth.

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Facilities

Tetra Pak Opens New Powder Development Centre in France to Support Innovation in Protein and Functional Nutrition

Tetra Pak has officially opened its new Product Development Centre (PDC) for Powder Process and Technology in Cholet, France, as demand surges for protein-based and powdered nutrition products across the global food and beverage industry.

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