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Keurig has unveiled its first-ever branded coffee line, Keurig Coffee Collective, marking the company’s expansion into the premium coffee market.

The launch represents Keurig’s move beyond brewing systems into producing its own coffee, responding to growing consumer demand for high-quality single-serve options.

Developed by Keurig’s in-house coffee team, the range is positioned as the most premium coffee the brand has offered for its brewers. Keurig Coffee Collective features five roasts: a medium-dark roast, dark roast, medium roast, light roast, and a caramel spice option. Each blend was crafted by a different member of Keurig’s coffee team, bringing expertise in roasting, sourcing, sensory science, and sustainability.

The new line employs Keurig’s Refined Grind technique, increasing the density of coffee grounds to fit 30% more coffee into each K-Cup pod. The beans are carefully selected and roasted by Keurig’s internal experts, with pod design tailored to reinforce the premium positioning.

Becky Opdyke, Senior Vice President of Coffee Marketing at Keurig Dr Pepper, said:

"Today is a big step in Keurig’s brand history as we debut our first-ever line of coffee made by our own in-house experts. Millions of loyal Keurig fans already know and love us, so introducing a Keurig-branded coffee line is a natural evolution that our fans can expect us to deliver with excellence."

The Keurig Coffee Collective will be available via the brand’s website, with a national retail rollout scheduled for early 2026.