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The latest food and beverage industry news and trend analysis

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  • Page 87

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 87
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Packaging

Ball Corporation to Acquire Majority Stake in Benepack’s European Operations for €184m

The transaction, valued at approximately €184 million, will see Ball secure an 80% stake in the company’s regional assets, specifically its production facilities in Belgium and Hungary.

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Beverage

Rhinestone Secures First Major Retail Listing with Sprouts Farmers Market for Dry January

Arizona-based alcohol-free beer brand Rhinestone has announced a significant retail milestone, securing its first major off-premise listing through a partnership with health-focused grocer Sprouts Farmers Market.

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Beverage

Once Upon a Coconut Targets National Scale via Strategic Partnership with L.A. Libations

Premium hydration brand Once Upon a Coconut (OUAC) has entered into a strategic partnership with L.A. Libations (LAL), the beverage incubator and accelerator known for scaling emerging category leaders.

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Alcohol

Empress 1908 Gin Enters Non-Alcoholic Category with '0.0 Indigo' Launch

The launch is timed to capture the pre-Dry January momentum, targeting the growing demographic of "mindful drinkers" and the expanding demand for sophisticated alcohol-free cocktail options.

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Plant-based

Planet Oat Partners with 'Emily in Paris' for Limited-Edition Creamer Launch

Timed to coincide with the Season 5 premiere of the hit series on 18 December, the partnership aims to blend the "chic, romantic flair" of the show with the growing consumer demand for indulgent, plant-based coffee add-ins.

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Alcohol

Thatchers unveils three new variants in its exclusive Cider Barn Range

Somerset-based family-owned cider maker Thatchers has expanded its exclusive Cider Barn range with three new small-batch ciders: Thatchers Redwood, Thatchers Grenadier, and Thatchers Tremletts.

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Safety & Quality

Thermo Fisher and CCEP present ‘industry-first’ rapid beverage spoilage detection solution

Thermo Fisher Scientific has unveiled a new all-in-one quantitative PCR (qPCR) solution for rapid beverage spoilage detection, developed in collaboration with Coca-Cola Europacific Partners (CCEP).

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Energy Drinks

Tesco to launch exclusive Red Bull advent calendar for limited one-week run

The 24-day calendar will retail at £20 for Clubcard holders or £35 without a Clubcard, and Tesco confirms it will be the only UK retailer stocking the product this year.

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