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The latest food and beverage industry news and trend analysis

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  • Page 74

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 74
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Business & Finance

BrewDog to Cease Production of Spirits Brands at Aberdeenshire Distillery

The move will see the company cease manufacturing its Lonewolf Gin and Abstrakt Vodka lines at its distillery in Aberdeenshire over the coming months.

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Sustainability

UK Deposit Management Organisation Rebrands as 'Exchange for Change' Ahead of 2027 DRS Launch

The rebrand marks a critical operational milestone as preparations accelerate for the scheme's implementation across England, Scotland, and Northern Ireland, currently scheduled to go live in October 2027.

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Energy Drinks

Odyssey Functional Energy Enters 8,100 Workplace Markets via National Canteen Partnership

The deal will see the brand roll out across more than 8,100 workplace micro markets in the United States, targeting the professional demographic during working hours.

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Beverage

Hotel Chocolat Debuts 'Fire & Ice' Drinking Chocolate with Habanero and Peppermint for National Hot Chocolate Day

British luxury cocoa grower and chocolatier Hotel Chocolat has announced a provocative addition to its beverage portfolio, unveiling a limited-edition drinking chocolate titled Fire & Ice.

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Alcohol

GREY GOOSE Unveils 'Berry Rouge', Marking Largest Flavoured Vodka Release in a Decade

Bacardi-owned super-premium vodka leader GREY GOOSE has announced its most significant flavour expansion in ten years, introducing GREY GOOSE Berry Rouge.

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Packaging

Bardstown Bourbon Company Unveils Strategic Packaging Overhaul to Boost Shelf Visibility

The design project, initially exploring deep market research with national agencies, was ultimately executed in-house under the oversight of Design Director Ron Jasin. The labels are being produced by international premium spirits specialist Eurostampa.

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Water

Re:Water Invests £2m in New Herefordshire Facility to Scale Aluminium Bottled Water Production

Aluminium bottled water brand Re:Water, owned by Berrington Pure Spring Water, has announced a capital investment of £2 million to construct a new production facility in Herefordshire.

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Food

Danone Expands Alpro Portfolio with Entry into Meal Replacement Category

French dairy and plant-based giant Danone has announced a strategic expansion of its Alpro brand, entering the fast-growing meal replacement beverage sector with the launch of Alpro Meal to Go.

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