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The latest food and beverage industry news and trend analysis

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  • Page 72

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 72
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Beverage

Venturi Bold Brew Disrupts RTD Coffee Market with Botanical Nitro Fusions

The brand is differentiating itself by moving beyond standard "black" or "latte" profiles, instead positioning its products as "craft beverages" that blend cold brew with tea, culinary botanicals, and indulgent flavours.

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Soft drinks

Waterloo Sparkling Water Launches New Flavours with Winter Games Campaign

Introducing two new permanent SKUs—Banana Berry Bliss and Melon Medley—and successfully converting a former limited-time offering (LTO), Lemon Italian Ice, into a year-round staple.

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Beverage

J.P. Wiser's and Canada Dry Form Strategic Alliance to Launch Premium Whisky RTD

The launch marks a significant commercial milestone: it represents Canada Dry’s first official entry into the alcoholic ready-to-drink category, leveraging its ubiquity as a premium mixer to capture share in the high-growth convenience segment.

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Marketing

Vital Proteins Targets NYFW Backstage Talent with 'Vital Diner' Experiential Activation

The concept transforms a classic diner environment into a "collagen-powered" wellness hub, offering a complimentary sit-down experience designed to support the physical demands of fashion week professionals.

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New Products

Wonder Juice Expands Functional Portfolio with Two New 'Green' Products

The launch aims to broaden the brand's appeal within the competitive functional juice market by targeting distinct consumer flavour preferences—ranging from "approachable" daily hydration to bold, spicy profiles.

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Beverage

Milo’s Tea Company Enters $1.5B Fruit Punch Category in Major Portfolio Expansion

The expansion marks a major milestone for the family-owned business as it enters a new category with the introduction of Milo's Fruit Punch, alongside a Zero Sugar Lemonade and a limited-edition Blackberry Sweet Tea.

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New Products

WaterJunkie Targets ‘Taste Barrier’ with New Functional Mushroom Range

WaterJunkie, the UK-based functional beverage brand, has expanded its portfolio with the launch of a new range of mushroom-infused sparkling drinks.

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Beverage

Sentia Spirits Enters Alcohol-Free Cider Category with Science-Led Functional Innovation

Sentia Spirits, the UK-based functional drinks producer co-founded by neuropsychopharmacologist Professor David Nutt, is expanding beyond its core spirit alternatives into the ready-to-drink (RTD) market with the launch of Sentia Cider.

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