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Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
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J.P. Wiser's and Canada Dry Form Strategic Alliance to Launch Premium Whisky RTD
The launch marks a significant commercial milestone: it represents Canada Dry’s first official entry into the alcoholic ready-to-drink category, leveraging its ubiquity as a premium mixer to capture share in the high-growth convenience segment.

Sentia Spirits Enters Alcohol-Free Cider Category with Science-Led Functional Innovation
Sentia Spirits, the UK-based functional drinks producer co-founded by neuropsychopharmacologist Professor David Nutt, is expanding beyond its core spirit alternatives into the ready-to-drink (RTD) market with the launch of Sentia Cider.








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