top of page
FBX2.png

The latest food and beverage industry news and trend analysis

ad1_edited.jpg
ad1_edited.jpg
Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Never Miss an Update!

Receive personalised weekly email newsletters with industry news curated just for you.

You’re reading a free preview of The Newsroom 📰

✅ Get full access to The Newsroom — your personalised F&B feed with curated insights, company updates, and announcements. + access to the full app collection from FNBX

  • Page 59

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
Filter latest news
  • Page 59
Asset 8.png
New Products

Suja Organic Introduces Watermelon Love and Digestion Goldenberry Innovations

Suja Organic expands its functional beverage portfolio with the launch of a probiotic watermelon juice and a goldenberry-based digestive wellness shot.

View More
Asset 8.png
New Products

Javvy Coffee Expands Beverage Portfolio with Clear Protein Refreshers

Javvy Coffee broadens its market reach beyond the coffee category with the launch of Clear Protein Refreshers, a functional, better-for-you alternative to traditional cafe drinks.

View More
Asset 8.png
New Products

Dunkin Expands RTD Coffee Portfolio with Dunkin Double Launch

Dunkin’ is expanding its ready-to-drink coffee portfolio with Dunkin’ Double, a 15-oz canned espresso lineup designed to capture the growing demand for high-caffeine, on-the-go functional beverages in the convenience and grocery sectors.

View More
Asset 8.png
New Products

Heineken Launches First Zero Calorie Non Alcoholic Beer in the US

Heineken is expanding its non-alcoholic portfolio with Heineken 0.0 Ultimate, a new brew featuring zero alcohol, zero calories, and zero sugar to meet rising demand for health-conscious beverage options.

View More
Asset 8.png
Marketing

Nestlé Brand natural bliss Launches New Creative Platform and Packaging

Nestlé’s natural bliss brand has introduced a new creative platform and packaging redesign, alongside a high-profile experiential marketing campaign aimed at elevating the daily coffee ritual.

View More
Asset 8.png
Beverage

Kiid Coffee Scales to Two Million Dollars Post Shark Tank Appearance

Kiid Coffee has achieved two million dollars in annualised sales and expanded into 400 retail locations by creating a new category of caffeine-free functional beverages for children.

View More
Asset 8.png
New Products

Elmhurst 1925 Clean Protein RTD line delivers 27g protein without additives

Elmhurst 1925 expands into the ready-to-drink protein category with a four-flavour line featuring 27g of plant protein and a gum-free formulation.

View More
Asset 8.png
Beverage

Panera Bread Launches New Energy Refreshers and Frescas Nationwide

Panera Bread introduces new caffeinated Energy Refreshers and caffeine-free Frescas as part of a strategic expansion into the premium functional beverage market.

View More
bottom of page