The latest food and beverage industry news and trend analysis

Molson Coors Beverage Company has appointed industry veteran Will Meijer as President of Canada Sales to drive market share and execute the company’s Horizon 2030 long-range strategy.

Peet's Coffee has debuted its spring limited-time menu, focusing on ube, matcha, and lavender flavours to capture growing demand for visually driven and functional specialty beverages.

Venu Holding Corporation has entered a strategic partnership with PepsiCo to serve as the official beverage supplier for its growing Sunset Amphitheatre portfolio and future hospitality destinations.

Jel Sert introduces Pure Kick Alkaline Singles to Go to provide accessible alkaline hydration in a portable powdered format, bridging the gap between bottled water and mixes.

El Mayor Tequila introduces 375mL sizes of its Blanco and Reposado expressions to meet rising consumer demand for smaller, trial-friendly spirit formats and versatile at-home mixing.

UK brand VitClear expands its functional beverage portfolio with Lemon & Lime Active Health Nootropic Soda, combining protein, creatine, and adaptogens.

The NBA and The Coca-Cola Company have established a new global marketing agreement naming Sprite the league’s Official Global Soft Drink Partner.

Nescafé expands its liquid coffee concentrate range in the UK and Ireland with Mocha and Decaf variants to meet growing demand for premium at-home iced coffee.