The latest food and beverage industry news and trend analysis

Coca-Cola Great Britain has unveiled a premium black and gold redesign for its Zero Caffeine Zero Sugar variant, targeting late-day consumption and a 36% growth in the segment.

Performance brand Syncron has launched two new functional products, Elixir and Hydrate, utilising nootropics and BCAAs to target the high-growth cognitive performance and athletic recovery markets.

Bansk Group has entered a definitive agreement to acquire a majority interest in So Good So You, the top-selling US refrigerated wellness shot brand, following a period of 500% sales growth.

Bai founder Ben Weiss enters the alcohol sector with Crooked Pop, a hard soda utilising proprietary ancient grain fermentation to meet demand for transparent and clean-label beverages.

Lipton Hard Iced Tea has entered the "better-for-you" alcohol category with a new 95-calorie zero-sugar range, utilising its 130-year tea heritage to compete in the flavoured malt beverage market.

UK-based functional wellness brand Spacegoods expands its flagship Rainbow Dust product line with a new Coffee Hazelnut flavour to target traditional coffee consumers and capture growing market share in the adaptogenic beverage sector.

Aircapture and Almanac Beer Co. debut the first beer carbonated via onsite Direct Air Capture, signalling a shift toward decentralised CO2 supply chains in the beverage industry.

Branca International announces a strategic investment in ALTR, a beverage technology firm using molecular-level ethanol management to preserve sensory integrity in premium low-alcohol spirits.