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The latest food and beverage industry news and trend analysis

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  • Page 33

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 33
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Beverage

Nekter and Pressed Partner on In Store Packaged Functional Wellness Rollout

Nekter Juice Bar and Pressed Juicery have formed a strategic partnership to distribute Pressed's packaged functional juices and wellness shots across Nekter's national retail network.

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Beverage

SPYLT Packaging Redesign and Nationwide Expansion

Ready-to-drink protein milk brand SPYLT has expanded its US physical retail footprint to over 20,000 locations alongside a comprehensive brand refresh and digital marketing campaign.

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New Products

Alani Nu Partners with Becky G to Launch Purple Cotton Candy Energy Drink

Lifestyle wellness brand Alani Nu has launched a limited-edition Purple Cotton Candy energy drink, partnering with artist Becky G to drive summer retail sales.

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Facilities

Coke Florida Opens $84M Distribution Centre in Orlando

Coca-Cola Beverages Florida has opened a new 180,000-square-foot, $84 million distribution centre in Orlando to automate operations and handle 34 million cases annually.

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New Products

GT's Living Foods Partners with Cheribundi to Launch Shirley Temple Kombucha

GT's Living Foods and NextFoods brand Cheribundi have launched a limited-edition Shirley Temple kombucha, blending live probiotics with antioxidant-rich tart cherry juice.

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New Products

Spacegoods Expands into Ready-to-Drink Category with Functional Latte Range

Functional beverage brand Spacegoods has expanded into the ready-to-drink sector with the launch of its first-ever canned Iced Oat Mushroom Latte range.

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New Products

Svedka Enters Ready-to-Drink Segment with Still Vodka Water

Svedka Vodka has expanded its ready-to-drink portfolio with Svedka Vodka Water, a still, zero-sugar canned cocktail range packaged in a transparent format.

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Energy Drinks

New Monster Energy Lando Norris Zero Sugar Gold Can

Coca-Cola Europacific Partners has introduced a limited-edition gold can for Monster Energy Lando Norris Zero Sugar in Great Britain to celebrate the driver's championship win.

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