_gif.gif)
US-headquartered juice bar chain Nekter Juice Bar and cold-pressed beverage brand Pressed Juicery have announced a nationwide retail partnership to distribute Pressed's packaged functional products within Nekter locations.
The agreement introduces a cross-brand distribution model, placing dedicated, branded coolers inside participating Nekter outlets. The rollout merges Nekter's experiential, made-to-order juice bar environment with Pressed's pre-packaged consumer packaged goods portfolio, providing off-premise convenience options under a single retail roof.
The phased integration is scheduled to scale immediately across participating locations, supported by a coordinated multi-channel marketing campaign.
In Store Distribution and Co Branding
The strategic alignment addresses changing consumer purchasing patterns in the functional beverage space, where convenience and grab-and-go options continue to drive high transaction volumes.
Under the terms of the agreement, Nekter will stock several core lines from Pressed's functional range:
🌱 Wellness Shots – Concentrated, portion-controlled functional shots designed to support immune health and daily energy.
🥤 Daily Juices – Cold-pressed fruit and vegetable juices formulated to deliver broad-spectrum nutrients in a convenient format.
🍋 Probiotic Lemonades – Refreshing, lower-sugar citrus beverages fortified with active probiotic cultures to support digestive health.
The partnership also introduces pre-packaged "wellness bundles" designed to complement Nekter's existing made-to-order menu, which includes customisable juices, superfood smoothies, acai bowls, and protein waffles.
Strategic Alignment and Market Dynamics
By incorporating a third-party CPG brand into its physical locations, Nekter aims to capture incremental grab-and-go sales, reducing back-of-house labour pressures and wait times during peak morning trading hours. Concurrently, the partnership provides Pressed Juicery with an immediate, capital-light mechanism to expand its physical footprint into new regional markets.
According to Justin Nedelman, Chief Executive Officer of Pressed Juicery, the partnership is designed to meet consumers within their existing daily routines, expanding the accessibility of cold-pressed nutrition as functional beverages become integrated into mainstream lifestyles.
Steve Schulze, Chief Executive Officer of Nekter Juice Bar, added that incorporating Pressed's established packaged portfolio provides Nekter's customer base with a wider variety of immediate, pre-portioned options, supporting both daily nutrition and multi-day cleansing programmes.
Marketing and Launch Activation
To support the commercial rollout and drive customer trial, the companies are executing an integrated marketing campaign. The joint activation will feature customised in-store signage, branded refrigeration units, digital menu board integrations, and coordinated social media campaigns across both brand networks.
Founded in 2010, Nekter Juice Bar operates as a major player in the US healthy fast-casual sector, maintaining a focus on menu transparency and clean-label plant-based ingredients. Pressed Juicery, which specialises in cold-pressed juices and functional shots, operates a vast retail network alongside its expanding wholesale and e-commerce divisions.
