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The latest food and beverage industry news and trend analysis

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  • Page 32

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 32
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New Products

Juice Plus+ Expands Nutrition Portfolio with Strawberry Shake

Juice Plus+ has introduced a new strawberry-flavoured variety to its Complete Nutrition shake range. The addition is designed to provide a plant-based option containing balanced nutritional content.

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New Products

GoodBelly Launches Protein and Probiotic Smoothies

GoodBelly has announced the launch of a new line of Protein + Probiotics Smoothies, positioning the brand to expand its presence within the dairy-free functional beverage category.

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Logistics & Supply Chain

Evolution Fresh Secures Fresh Orange Juice Supply Chain

Evolution Fresh has secured a multi-season orange supply chain through mid-2027, pulling 60 million oranges from California and Mexico to mitigate Florida citrus volatility.

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New Products

Pepsi Launches Night Edition with Extra Caffeine for Saudi Football Fans

PepsiCo has launched Pepsi Night Edition in Saudi Arabia, combining a high-caffeine formulation with experiential Snapchat vending machine activations in Riyadh.

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New Products

Gorgie Launches Rocket Pop Protein Energy Drink

Gorgie has expanded its functional beverage portfolio with the launch of Rocket Pop Protein, a sugar-free energy drink delivering 8g of whey protein.

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New Products

Momentous Launches Signature Spec Creatine to Set New Purity Benchmark

Human performance company Momentous has expanded its portfolio with Momentous Signature Spec Creatine, introducing pharmaceutical-grade purification and six-stage independent testing.

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Beverage

Alaska and Hawaiian Airlines Expand Summer Onboard Beverage Selection

Alaska Airlines and Hawaiian Airlines have introduced a refreshed onboard beverage portfolio, featuring an exclusive Stumptown cold brew and a premium international business class wine line-up.

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New Products

oHy Launches New Blackberry and Pineapple Flavours

oHy has expanded its functional beverage portfolio with the nationwide launch of Blackberry and Pineapple ready-to-drink hydrogen sparkling waters.

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