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Active nutrition and wellness brand Gorgie has announced the launch of its newest product formulation, Rocket Pop Protein, expanding its hybrid protein-energy drink portfolio ahead of the summer trading window.
The product rollout represents a significant brand extension that introduces a nostalgic, summer-themed flavour profile to the company's established functional line-up. The beverage is entering retail distribution immediately, with physical shelf placement systematically scaling across national supermarkets and digital storefronts.
The launch highlights an ongoing transition in the functional beverage and active nutrition sectors, where manufacturers are increasingly developing multi-benefit products that combine sports nutrition metrics with everyday energy ingredients.
Hybrid Formulations
The development of the Gorgie protein-energy range was directly informed by changing consumer purchasing patterns, as wellness-focused demographics look for consolidated, multi-occasion drinks to support active routines and midday recovery.
While standard energy drinks rely heavily on high-dose synthetic stimulants and carbonated sugar bases, the Gorgie range is formulated with clean-label, functional ingredients. Each 12-ounce (approximately 354ml) can delivers 8 grams of complete protein derived from premium whey protein isolate.
The technical development of the range required balancing the clean taste profile of the natural fruit flavours with the delicate texture of the whey protein. The formulation details include:
Natural Stimulant Base – Each can contains 150 milligrams of caffeine sourced from green tea to provide a smooth, sustained energy boost.
Cognitive and Metabolic Fortification – Infused with L-theanine to support focus, alongside biotin and vitamins B6 and B12 for everyday wellness.
Sugar and Sweetener Control – Formulated with zero sugar and contains no artificial sweeteners, including aspartame, sucralose, or erythritol.
The addition of the new variant expands Gorgie's protein-energy drink lineup, which focuses on delivering bold, dessert-inspired profiles:
🍒 Rocket Pop Protein – A summer-themed blend featuring a mix of cherry, citrus, and berry notes to mimic the profile of a classic red, white, and blue ice lolly.
🍓 Strawberry Pop – A bright, sweet, and classic strawberry-flavoured formulation.
🍍 Power Punch – A tropical, fruit-forward option blending pineapple and raspberry flavours.
Retail
According to Michelle Cordeiro Grant, founder and Chief Executive Officer of Gorgie, the brand’s product pipeline remains heavily focused on combining clean-label functionality with consumer demand for nostalgic flavours. She noted that the new summer launch was developed to engage the brand’s highly active community, translating historical summer memories into a modern, health-conscious format.
To support the commercial launch, the company is utilising a dual-track distribution model that merges direct-to-consumer (DTC) digital app engagement with physical mass-market retail.
Prior to entering national retail channels, Gorgie executed an exclusive, early access "First Sips" campaign via its proprietary digital app, Club G. The app-based rollout allowed the brand to capture immediate consumer sentiment, generate organic digital interest, and secure first-party purchasing data before scaling the product.
Following the digital campaign, Rocket Pop Protein is entering physical retail distribution nationwide:
Target Corporation – Securing immediate shelf-space density across the retailer's national estate, where Gorgie currently ranks as a top-selling brand in its category.
Digital E-Commerce – Immediate availability for multi-pack orders and digital subscription delivery via the brand's primary website.
Founded in 2022, the female-led beverage startup has recorded rapid volume and value growth since launching its first sparkling energy lines in 2023. By leveraging its established national supply chain and direct retail partnerships, the brand continues to scale its presence, helping grocery partners drive average basket values in the competitive functional beverage department.
