The latest food and beverage industry news and trend analysis

Tequila CAZADORES has expanded its 100% agave portfolio with the launch of its first infused expression, a pineapple-flavoured tequila designed for cocktail versatility.

Sprite has launched its Living Tracklist campaign, featuring limited-edition packaging and digital content developed in partnership with Genius to celebrate six decades of hip-hop.

Mixly Cocktail Co has rebranded to Mixly Beverage Co, expanding its portfolio beyond cocktail mixers into dirty soda syrups and customisable drink solutions for at-home consumption.

bubly is addressing summer seasonal demand with the launch of Melted Ice Pop sparkling water, supported by a nostalgia-driven marketing campaign featuring limited-edition merchandise.

Dunkin has introduced a limited-edition menu and merchandise collection to mark the Fourth of July, featuring seasonal beverage flavours, bakery treats, and a commemorative cup.

Riboli Family Wines is extending its Spritz Del Conte range with a new Hugo Spritz and a zero-proof Negroni to cater to increasing consumer demand for daytime and inclusive drinking options.

Sazerac Company is expanding its ready-to-drink portfolio with the national launch of three new brands: Lovebug Hard Cream Soda, Endless Afternoon Whiskey Lemonade, and Buckhorn Whiskey Lemonade.

Freddy’s Frozen Custard & Steakburgers has introduced its new Freddy’s Bevies range, featuring five Custard Cream Sodas and three flavoured tea and lemonade options to meet rising demand for premium beverages.