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Sazerac Company has announced the national rollout of three distinct ready-to-drink (RTD) cocktail brands. This expansion comes as the spirits-based RTD category continues to see growth, with Nielsen data indicating a 23% increase in the sector over the past year.
The new product lines, Lovebug Hard Cream Soda, Endless Afternoon Whiskey Lemonade, and Buckhorn Whiskey Lemonade, are designed to address consumer preferences for convenience, spirit-based formulations, and distinct flavour profiles.
The introduction of these three brands represents a targeted approach to category diversification, focusing on occasion-based consumption and varied ABV levels to cater to different segments of the market.
Lovebug Hard Cream Soda
Positioned as a vodka-based entry in the cream soda category, Lovebug Hard Cream Soda is marketed as a dairy-free option. At 5% ABV, it contains 100 calories per 12oz serving and contains no added sugar.
🍦 Vanilla 'n Cream
🍒 Cherries 'n Cream
🥤 Cola 'n Cream
🍑 Peaches 'n Cream
Endless Afternoon Whiskey Lemonade
Targeted at outdoor social occasions, Endless Afternoon utilises a combination of whiskey and lemon juice concentrate. With a 9% ABV, this range is formulated to provide a high-proof option for summer-centric drinking settings.
🍋 Original Lemonade
🍑 Peach Lemonade
🖤 Blackberry Lemonade
🫚 Ginger Lemonade
Buckhorn Whiskey Lemonade
This launch marks the entry of the Buckhorn Bourbon Whiskey brand into the RTD space. The line features a blend of whiskey and fruit flavours with a 7% ABV, intended for outdoor recreational and social environments.
🥃 Classic Whiskey Lemonade
🍑 Peach Whiskey Lemonade
🖤 Blackberry Whiskey Lemonade
🍯 Honey Whiskey Lemonade
Availability and Pricing
The new brands are currently rolling out to retailers nationwide. Each product is available in an 8-pack variety format with a suggested retail price of $18.99.
