The latest food and beverage industry news and trend analysis

Dunkin has introduced a range of limited-time beverages and bakery items aligned with Fourth of July holiday traditions. The new menu includes various flavour profiles across its refreshment, coffee, and bakery categories to drive seasonal traffic.

The beverage lineup includes:

• Fruit Punch Refresher 🍒

• Peachberry Tea Dunkin' Zero 🍑

• Starlight Lemonade 🍋

• Freeze Pop Limeade 🧊

• Cherrylicious Daydream Refresher 🍒

• Peanut Butter Dunkalatte 🥜

• Cookie Cravings Iced Coffee 🍪

• OREO & PB Coffee Chiller 🧊

• Strawberry Sparkler Cloud Latte 🍓

• Shakin’ Espresso with Sugar Free Vanilla ☕

• Dazzleberry Coolatta 🫐

The bakery selection has also been updated with limited-edition items:

• Rocket Pop Doughnut

• Stars & Stripes Doughnut

• Stars & Stripes MUNCHKINS

Collectables and Merchandise

As part of the holiday programme, Dunkin is releasing the "Eagle Cup," a collectable item priced at $10.99. The cup includes a promotional incentive, granting users access to discounted medium Refresher or Dunkin' Zero beverages for a 30-day period. This tactic is designed to encourage repeat visits throughout the summer months.

In addition to food and beverage items, the company has expanded its retail presence with a summer apparel and merchandise collection. Available online from 1 July, the collection includes items such as swimwear, graphic tees, and accessories featuring motifs of the brand's products. This initiative continues the brand's strategy of utilising lifestyle merchandise to increase visibility beyond its physical retail locations.

The new menu items are currently available at participating locations nationwide, with the collectable cup scheduled for release on 29 June.